Sift Lab’s AI-audiences help you reach the right customers in seconds for your CRM campaigns or find the best customers to use as lookalikes for your next performance marketing campaign. Transition from analytics to audiences to action in seconds. The first-party data segments/audiences can be immediately used in your CRM, SMS, paid marketing (including Meta and Google), and site campaigns to drive new sales acquisition and/or build retention with your current customers.
With our ready-to-launch segment strategies, our predictive AI models automatically identify the best customers to target for each campaign, driving higher revenue with improved profitability.
when using Sift's AI-based predictive segments & product recommendations in email marketing
Most Likely to Buy: Identify customers with the highest propensity to purchase based on their past behavior and preferences.
Winback: Re-engage customers who haven't purchased recently to encourage their return.
Customer Activation: Motivate new or inactive customers to make their first or subsequent purchases.
Build Market Share: Expand your customer base and increase your market presence.
Personalized Newsletter: Deliver customized content with individual product recommendations selected by our AI for each customer.
Best Customers: Concentrate on high-value customers who generate significant revenue, targeting them for specialized marketing and loyalty programs.
Loyal Customers: Reward and retain customers who consistently choose your brand.
Channel Engaged: Identify and utilize the communication channels most effective for engaging your customers.
Category Split: Segment audiences based on specific product categories they show interest in.
Best Brand Buyers: Target customers who prefer particular brands within your portfolio.
Launch New Product: Engage audiences most likely to be interested in new product launches.
Leverage your customer data to assist your suppliers by transforming into a media agency, offering your first and zero-party data. This strategy allows suppliers to execute highly efficient campaigns targeted at the most relevant customers.
Read more about Retail Media here.
Ensure seamless export of audience data to various marketing platforms such as Facebook (Meta), Google Ads, marketing automation tools, and customer experience platforms (CXP), facilitating streamlined campaign execution.
Creating bespoke audience segments based on specific criteria and business needs for highly targeted marketing initiatives.
