Segmentation can be both difficult and time-consuming, but our platform is here to change that. Discover our preconfigured segmentations such as RFM, Persona, Channel Engagement, Life Cycle, Returns, Discounts, and many more. Instantly find the best predictive AI segments and audiences for categories, brands, and products. Our platform also allows you to design segments any way you want, giving you complete access to all of your data.
Our AI organizes your customers into as many as 12 unique personas, transforming raw data into clear, visual snapshots of who your customers are. This simplifies the process of understanding and connecting with your customer base on a deeper level. Each persona contains extensive information to enhance your understanding of your customers, all of which can be viewed on our out-of-the-box Persona Dashboard. From gender and region to their respective RFM segments, you have everything you need to tailor your strategies effectively.
Our RFM Analysis tool breaks down your customer base into 10 different groups based on how recently and frequently they have bought from you, and how much they have spent. This helps you quickly see who your star customers are and who you risk losing. But we don’t just help you look at the numbers — we help you act on them. Dive into each customer group to get the key details you need, and use our built-in features to send targeted campaigns through platforms like Google, Meta, Rule, or Voyado. Create automations with RFM segments that integrate directly into your email workflows. This way, you can reach out with messages that really resonate with each group, helping you build stronger relationships and keep your customers coming back.
Our Life Cycle feature segments your customer base into distinct stages, from first-time buyers to loyal champions. This visualization helps you understand where each customer stands in their journey with your brand. By grasping these stages, you can engage more effectively, whether it's welcoming new shoppers or re-engaging long-time customers.
Our Cohort Analysis lets you look at groups of customers based on when they started buying from you—whether it was last month, last week, or last quarter. This helps you see how different groups interact with your brand over time and can lead to some great discoveries, like:
Better marketing impact: Did one group spend more than others? Maybe a certain marketing campaign really worked well.
Successful product bundles: If customers are spending more, perhaps it’s because our bundled products caught their eye.
Boost from recommendations: Added some new recommendations on your products? It’s great to see those helping increase sales.
Use Cohort Analysis to track these changes and find out what’s really making your customers stick around and spend more. It’s a handy way to see what’s working and tweak your strategies for even better results.
Here are some questions we normally receive about our AI segmentation.
