The Sift CDP is built by combining data-centric AI, graph-based machine learning, and neural networks. Your data is seamlessly integrated with our world-leading, patented algorithms, enabling faster integration of new data sources, and facilitating data visualization and manipulation without lag. This reduces the number of dashboards needed to answer your questions. Activate your data and easily create audiences with one click to your marketing campaigns across multiple channels. The platform's efficiency in storing and making data accessible significantly reduces both costs and CO2 emissions.