From complex data to real value.

At Sift Lab we want to help you become truly data-driven, both faster and easier than before. Our next-gen AI platform allows you to predict and optimize your business – going from insight to idea to action faster.

We provide world-leading AI research and data fusion technologies to give you predictive analytics dashboards and omnichannel segmentations and recommendations. It fits with and turbo-charges your current marketing technology infrastructure. Compared to traditional analytics solutions you get more power, more speed and better insights at a fraction of the cost.

Leading global retailers and consultancies across the Nordics trust us.

It has never been easier.

Understanding customer behavior and turning it into action used to take ages. But with Sift Lab, it’s different. Whether you are a CRM or E-com manager, a performance marketer or a CFO – we can simplify your job, cut costs, and provide better results. Reach out, and you will be up and running within hours.

Through our out-of-the-box analytics dashboards you can assess your customer base. You can tell who’s profitable and whom to focus on by calculating customers' purchase probability and product affinity. Then, take direct action in the platform and set up AI-based recommendations and segmentations. As easy as a few clicks.

The Sift advantages.

  1. Unique ingestion and management of large datasets enables quick access in drillable dashboards and ML models for real-time analytics and recommendations
  2. No AI black boxes: AI/ML models based on world-leading ML research and easy-to-apply business rules to adapt to your needs
  3. Fits into your existing martech/ecom stack to turbocharge your investment
  4. Reduces your need for big data scientist teams and reliance on point solutions for channel recommendations
  5. Proven retail use cases for quick time to value

Our features.

insights and analytics
Experience powerful explorative analytics through AI combined with interactive dashboards.
Insights through interactive dashboards:
  • Sales
  • Customer / CRM
  • Marketing
  • Product
  • Supplier / Inventory
Segment customers and find the best audiences for campaigns in any channel.
Optimal audiences for your campaigns:
  • Email
  • SMS
  • Meta
  • Google
  • TikTok
product recommendations
Combine recommendations with custom rules to optimize your business omnichannel.
Customized personalized recommendations
  • Winback
  • Last order
  • Cross-sell
  • Checkout
  • Only on discount

A team of

We’ve always been passionate about data: how to enable data, how to employ data and how to make the world more data-driven.

Our roots are in machine learning and data management. We’re so proud of our tool because it combines the two using the best data fusion and engineering innovations. Specialized in handling massive data sets for e-com and retail.

We’re a combined force of researchers, engineers, CRM and e-com experts: a blend of tech, marketing and love for the trade. That’s why we always take an extra interest in you. We’re eager to understand and tackle every challenge facing retailers today.

We want to use our skillset and our platform to make your business come out ahead with profitable growth.