Sift’s team consists of experts in the field of artificial intelligence, database design, retail analytics, personalization strategies and execution. We are driven by a passion to bring unprecedented analytics and personalization capabilities into the hands of retailers that can’t be found in today’s market leading tools or would take an inhouse team or consultants years to build.
Sift’s team is also passionate about bringing capabilities to market with the lowest possible computational footprint and data storage costs. We simply have not found any other tool with lower processing cost and environmental impact from data storage.
Today, Sift is trusted by leading global ecom, large retailers and consultancies. Our platform accelerates our customers current data infrastructure and martech stack with fast time to value. Retailers can predict and analyze their customer’s next move and behavior through a few simple clicks getting massive data sets visualized in dynamic dashboards. Our customers report an 80% reduction in time spent in looking for data or finding answers in data. Furthermore, through using our AI-audiences, segmentations and personalized recommendations omnichannel, our customers experience an uplift of at least 20-40%.
During 2025 we are launching several further key breakthroughs starting with Sift Story and Sift Sense.
“With Sift Sense, our new AI agent solution, our Swedish research lab continues to produce cutting-edge AI innovations that compete with American counterparts, delivering better user value, actionability, and cost-effectiveness for European retailers.” says Linda Hellström, CEO of Sift Lab.
Sift is owned by the founders with further funding contributed by Fort Knox and Spintop Ventures.
