Retail Media is transforming the relationship between brands and retailers by using retailers' first-party data to boost brand marketing by about 30% across channels like ads, social media, and emails. This provides brands with deep insights into customer behaviors and campaign effectiveness. Retailers can become comprehensive media agencies, advising brands using their first and zero-party data.
Sift Lab sets itself apart by using AI to optimize audiences for brands, categories and products and at the same time allowing for easy sharing of insights. This capability is invaluable for all retailers aiming to target their products more effectively.
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Sift Lab identifies the ideal audience for each product and brand, going beyond basic customer grouping to match products with those most likely to purchase them.
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Our AI links products with perfect customers, including those who haven't previously bought similar items, boosting sales outcomes.
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Our targeted method provides suppliers with valuable insights, enabling them to market their products more effectively to the appropriate audience.
