We’re excited to launch Sift Story, our latest platform release, taking AI-based analytics, audiences and data performance to an entirely new level. We are also introducing our AI agent Sift Sense, where you are one prompt away from understanding your customers, automating targeting, and optimizing decision-making. It has simply never been easier to optimize your retail business based on data.
“Sift Lab is built on global research advancements at the intersection of retail, artificial intelligence and database design. With Sift Sense, our Swedish research lab continues to produce cutting-edge AI innovations that compete with American counterparts, delivering better user value, actionability, and cost-effectiveness for European retailers.” says Linda Hellström, CEO of Sift Lab.
With a unified data model, AI-powered segmentation and recommendations, and real-time insights, Sift Story brings together session activity, marketing interactions, transactions, and products into a seamless model for deeper analysis and action. Our AI now handles over 1 million products, introduces cold start capabilities for predictive scoring, and enables fully customizable recommendations to match your brand’s look and feel.
Sift Sense takes it a step further, an AI agent to help you navigate data effortlessly. Simply ask questions about what has happened to understand past events, why it happened to uncover key drivers, and what to do next to get actionable recommendations.
With Sift Sense, you’re not just uncovering insights – you’re taking them all the way to action. Use our recommendations to create tailored audiences and optimize campaigns, driving profitable sales. Whether it’s identifying new growth opportunities or improving customer targeting, Sift Sense ensures you can act faster and smarter—without the heavy lifting.
With automatically updated dashboards and AI-driven audience segments, you’ll always have the latest insights on churn, engagement, and profitability at your fingertips. Sift Story with Sift Sense are built to help you make data-driven decisions with confidence and ease.
Want to know more and try for yourself? Get in touch and book a meeting with us today!
