AI platform Sift Lab and modern trade expert company Avensia will work together to help their clients become more insight-driven, create better customer experiences, and grow profitably.
Jens Axelsson - "Sift Lab uses AI to collect, visualize, and act on large amounts of data in a new, more efficient way that wasn't possible before. Now, our clients have a simple and cost-effective tool to handle data challenges and become more data-driven in their entire business. The goal is to enable our clients to create competitive advantages through their data, to understand customer behaviors and preferences, and to quickly make decisions regarding communication, sales, procurement, and product development with the help of AI. We have seen that Sift Lab significantly increases efficiency in terms of both revenues and costs," says Jens Axelsson, Director of CX & Loyalty at Avensia.
Linda Hellström - "A close collaboration with Avensia is perfect as they are a skilled consulting partner with deep expertise in helping clients become more data-driven. Our platform, for example, means you don't need large internal data-science teams, but you can still access the sharpest tools and the latest developments in AI efficiency. Avensia's knowledge is needed to change corporate practices – both strategically and tactically, especially when a company may not want or be able to have full-time employees in the field," says Linda Hellström, CEO of Sift Lab.Sift Lab is an AI platform that merges large data sets, analyzes, and visualizes them in a single tool. Actions can be taken on data through, for example, predictive sales forecasts, segmentations, or personalized product recommendations omnichannel. The company was founded in 2015 by Jakob Sjölander, Christian Persson, and Martin Rosvall, professor of computational physics at Umeå University, and currently has more than 40 clients.
Avensia is a global expert company in modern trade, helping B2C and B2B clients to accelerate growth and improve customer experience by delivering leading commerce solutions, strategy, and optimization.
For further information, please contact:
Linda Hellström, CEO, Sift Lab: 0761-12 19 09 or linda@infobaleen.com
Fredrik André, CMO, Avensia: 0709-23 93 81 or fredrik.andre@avensia.com
