Beyond Retail, a consultancy firm with experts in CRM, Digital Marketing, and E-Commerce, will together with the AI platform Sift Lab help their clients become more data-driven for increased relevance, personalization, and profitability.
Niclas Winroth - "Our ambition is always to provide our clients with solutions that offer competitive conditions to work more efficiently and data-driven with their marketing, but also organizationally. We see Sift Lab as a central component to understand their customer base and act on a large amount of data within the entire operation. Sift Lab successfully decentralizes data access through a powerful AI-driven analysis engine that makes customer behaviors and preferences available in a completely new way. The ability to directly act from the platform in all channels means that we can immediately see results, and can connect the entire chain from analysis to effect.With an implementation time of a few hours, Sift Lab's AI-based solution creates value almost immediately, which also allows our consultants to quickly understand the client's data to build strategy and execute on, which has resulted in increased revenues for our clients," says Niclas Winroth, CEO of Beyond Retail.
Linda Hellström - "In Beyond Retail, we have found a partner with unique expertise in all parts of the customer journey, from acquisition to conversion to loyalty. At the same time, they have deep knowledge of both martech and how to change their organization and way of working. We believe that is exactly what is needed for future retail solutions, to be able to tie together all disciplines, and also do it based on customer data and understand how to use it to drive results for the client," says Linda Hellström, CEO of Sift Lab.
Sift Lab is an AI platform that merges large data sets, analyzes, and visualizes them in one and the same tool. One can then act on data through, for example, predictive sales forecasts, segmentations, or personal product recommendations omnichannel. The company was founded in 2015 by, among others, Jakob Sjölander, Christian Persson, and Martin Rosvall, professor of computational physics at Umeå University, and today has more than 40 clients.
Beyond Retail is a consultancy firm with experts in CRM, Digital Marketing, and E-Commerce. With offices in Stockholm and Gothenburg, they help companies increase their digital competitiveness and profitability. Beyond Retail delivers leading solutions in modern commerce through strategic leadership and operational support with a strong focus on the customer's internal skills development.For further information, please contact:
Linda Hellström, CEO, Sift Lab: 0761-12 19 09 or linda@siftlab.com
Niclas Winroth, CEO, Beyond Retail: 0733-80 98 98 or niclas@beyondretail.com
