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The partnership combines Sift Lab’s unique AI tool for customer analytics and predictive segmentation with Funnel’s marketing data. The solution allows marketers to create new, deeper insights on which customers and products actually drive incremental value in marketing efforts and ability to take automated action in all marketing channels.
“This partnership with Funnel represents our commitment to providing customers with the best possible insights that further drive their profitable growth,” said Linda Hellström, CEO of Sift Lab. “Combining the speed and reliability of Funnel with our best-in-class AI solutions has the potential to make real breakthroughs for retailers.”
Unlike other solutions, Sift Lab and Funnel provide a unique advantage by consolidating all marketing and transactional data into an integrated AI platform. The collaboration will grant marketers access to a solution that automatically delivers unique segmentations, offers valuable insights, and predictively calculates the LTV:CAC ratio for each product and customer. Marketers will also be able to predict the most valuable product and customer combinations and automatically export these target groups across multiple marketing channels.
”I have always wanted to understand which marketing efforts truly make a difference for our customers, and build incremental value instead of just adding costs.” Says Erik Öjner, CXO at Nordic Nest, a retailer who has tested the solution. He adds, “By combining the Funnel marketing data with 360 customer data in the Sift Lab platform, I can achieve this and instantly act on the insight across all channels."
"We're excited about our collaboration with Sift Lab," said Per Made, co-founder and Chief Commercial Officer of Funnel. "Together, we will help increase marketing effectiveness for ecommerce companies of all sizes, derived from deep AI-driven insights combining customer behavior with marketing metrics. Our joint solution provides values that have so far been accessible only to the largest ecommerce companies in the world.”
For more information:
Linda Hellström, CEO at Sift Lab, linda@siftlab.com
Per Made, co-founder & CMO at Funnel, per.made@funnel.io
