Discover a comprehensive understanding of your customer base with our Customer Base Overview. Track key ratios such as Revenue Per User, Orders Per User, and Items Per Order to get insights into customer behavior and spending patterns. Segment your customers into cohorts ranging from Welcome to Active, Lapsing to Lapsed, and Zombie, and analyze the revenue for each group to refine your retention strategies. Explore detailed user metadata, including basic information like gender and age, as well as advanced segmentation through mosaic groups. Click on each element to view specific user data and tailor your marketing efforts for better engagement and results.
Get a detailed view of your business performance over time with our Customer Purchases Dashboard. Track sales from a yearly overview down to minute-by-minute details, and understand performance across regions, products, categories, and brands. Use the time comparison feature to evaluate performance across different periods.
Key Features Include:
Sales Over Time: Monitor progress from year to year, month to month, or minute by minute. Identify trends and periods of growth or decline.
Customizable Parameters: Analyze data by region, gender, and other parameters to understand customer demographics and behavior.
Order Count Analysis: Detect patterns in customer behavior, including drop-off points, returning customers, and long-term loyalists.
Comparison Feature: Directly compare your chosen parameters for different time periods.
Understand your product's repurchase cycle with our Repurchase Rate Dashboard. Analyze the average number of days between orders to determine the optimal timing for sending out emails or other marketing communications. Track the repurchase rate for each order and delve deeper into specific persona segments or RFM segments for a detailed view. By leveraging this data, you can fine-tune your marketing strategies to maximize customer retention and increase repeat purchases.
Unlock detailed insights into your customer base with Decile Analysis. Segment your customers into ten equal groups based on their value, and understand the distribution of revenue across these segments. Identify your top-performing deciles to focus your marketing efforts and resources on the most valuable customers. This analysis helps you to pinpoint which groups contribute most significantly to your business, enabling more strategic decision-making and targeted growth strategies.
Discover the true value of your customers with Sift Lab’s LTV Overview. Our platform helps you visualize Customer Lifetime Value (CLV/LTV) over time, from 30 days up to 730 days. Deep dive into different customer segments to understand their profit contribution and identify your most loyal customers. Compare budgets for both old and new customers, allocate resources more efficiently, and invest wisely in your high-value customers.
Gain a comprehensive understanding of customer returns with our Return Analytics Dashboard. Analyze key metrics such as return ratio, revenue impact, and customer lifetime value after returns to assess how returns affect your customer relationships and overall business health.
Explore return behaviors based on various customer segments, including discount cohorts, age, gender, and geographic regions. Identify key drivers of returns such as specific campaigns, purchase categories, and interaction patterns.
Use these insights to tailor your customer engagement strategies, improve satisfaction, and refine your returns process. By understanding the patterns and drivers of returns, you can implement strategies to reduce return rates and enhance customer loyalty and business performance.
